Spirits

Tequila Comes of Age: Michael Jordan’s Tequila Score

Tequila Comes of Age: Michael Jordan’s Tequila Score
Cincoro’s founding partners (from left) Wes Edens, Wyc Grousbeck, Emilia Fazzalari, Michael Jordan and Jeanie Buss. (Jamie McCarthy/Getty Images)
By
From the May 31, 2020, issue

Cincoro, a new tequila cofounded by a team of NBA owners—including Michael Jordan—has launched in 12 markets across the United States, taking aim at the luxury market.

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