Your favorite bands from the '90s and early '00s are all grown up and making wine now. Dave Matthews and Pepper have been on our radar, but this month brings news of another band getting into the grape-mosh pit: All Time Low, of "Dear Maria, Count Me In" and "Weightless" fame. In partnership with Wines That Rock (who recently made it so for the Star Trek wines), the group has debuted a California label, Everything Is Wine. ("Everything Is Fine" is a 2018 single of theirs.) There's also a nitro cold-brew coffee collab with Rise Brewing Co.
"We got involved because wine and coffee are big parts of our everyday lives," lead singer and guitarist Alex Gaskarth explained to Unfiltered via email. "A lot of the time after a show, a bit of wine is how I wind down. In traveling the world, we've been lucky enough to experience a lot of different varietals and build up an appreciation for wine and how it speaks to the experiences of many different regions."
So far, the wine lineup, a project facilitated by Warner Music Artist Services, includes a Napa Cabernet and a Lodi Sauvignon Blanc made at E2 Family Winery in Lodi. They're meant to be paired with another new release: The band's new album, Wake Up, Sunshine—also the name of the coffee, naturally—will debut online April 3. At some point, the band hopes to put it all together: "We've already tried out a few coffee-shop pop-ups around the new album, and our hope is to be able to offer wine tastings to our of-age fans at future shows," said Gaskarth, who also maintains a robust personal cellar. "My hope is that we can share a little bit more of ourselves through these mediums."—B.O.
If Bird Box challenges were still a thing, here’s one wine and music lovers could get behind. Press shuffle and pour a glass of wine, then blindfold yourself. Note how the taste of the wine changes as the songs shift from, say, Post Malone to Patti LaBelle (whose playlist is this, anyway?!).
Senspoint, a marketing and branding agency specializing in multi-sensory experiences, collaborated with the Culinary Institute of America and Dreaming Tree Wines (that would be the Dave Matthews label) to explore how sound, taste, and smell are interconnected. “I explained to guests that we use our eyesight to obtain 85 to 90 percent of the information we take in from our surroundings,” Senspoint cofounder and director Dr. Hoby Wedler told Unfiltered. “We have four additional perfectly good senses only responsible for 10 to 15 percent of the information from our surroundings.” Wedler, who was born blind, got the idea to hold a wine tasting to let those shine.
Five Dreaming Tree wines were paired in a double-blind tasting with different Dave Matthews songs, and a panel-led discussion described how senses impact emotions and how wine and music could pair like wine and food. Participants were asked to guess the wine varietal and color, which were then revealed along with the name of the song.
In one tricky ploy, the panel poured the same rosé back to back but paired it with two different songs. “It is fascinating to see how the tempo and content of music can influence what you’re tasting based on your perception and prior experiences,” said Dreaming Tree winemaker Sean McKenzie. When participants were polled on the second pour, only two out of 120 guessed the wine to be a rosé, and most thought it was white, probably a Chardonnay. “The music transformed the wine into something completely different,” said Wedler. “The crowd was blown away, because they would never have guessed that this was the same wine.”—A.R.
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