Elizabeth Banks Pairs Wine with … Live Snakes?

Canned wine brand Archer Roose continues to reimagine marketing with a short-lived reptile rewards program

Elizabeth Banks Pairs Wine with … Live Snakes?
Elizabeth Banks and Pamela, the gopher snake (Courtesy of Archer Roose)
From the Jun 30, 2022, issue

For centuries, wine marketing has often appealed to heritage and luxury. With the growing canned wine category, the pitch has often been convenience and portability. But few have opted for reptile-themed marketing, until now. In March, Boston-based canned wine company Archer Roose posted a video of co-owner and chief creative officer Elizabeth Banks, best known for films such as The Hunger Games and Pitch Perfect, introducing the brand’s new rewards program: Buy 100,000 cases of Archer Roose wine, get a live snake. Get the scoop on this latest advertising stunt. 

Member-Only Content

Premium Subscription

Join today and get immediate access to this article, and to our entire database of more than 400,000 wine ratings. It only takes moments—but it will help you drink better all year long.

Start Free 30-day Trial

Already a member? Sign In

Try Winespectator.com Free for 30 Days!

Full access to our database of more than 400,000 wine ratings

Early access to reviews on our editors' favorite just-rated wines

Wine and food pairing tool,
chefs' pairing recommendations

Best value wines and winery intel

Subscribe today

You Might Also Like

Rocca delle Macìe Commemorates “Trinity” Westerns with Special-Edition Magnums

Rocca delle Macìe Commemorates “Trinity” Westerns with Special-Edition Magnums

Plus, Vintage Wine Estates releases new wines in collaboration with HBO’s House of the …

Nov 15, 2022
New Beaulieu: Righting the Ship

New Beaulieu: Righting the Ship

Winemaker Trevor Durling has Beaulieu Vineyard back on track for quality Cabernet Sauvignon

Nov 15, 2022
Funds Push Wine As Alternative Asset

Funds Push Wine As Alternative Asset

Investment funds in wine are increasingly popular in the U.S., but do they offer safe …

Nov 15, 2022
Tornado and Hail Hit Famed Châteauneuf-du-Pape Vineyard

Tornado and Hail Hit Famed Châteauneuf-du-Pape Vineyard

Plus, the Spotted Lanternfly spreads across East Coast vineyards and remembering a Burgundy …

Nov 15, 2022
V Foundation Wine Celebration Raises Nearly $6.5 Million for Cancer Research

V Foundation Wine Celebration Raises Nearly $6.5 Million for Cancer Research

Plus, Auction of Washington Wines raises $4 million

Nov 15, 2022
Older Adults May Benefit from Alcohol

Older Adults May Benefit from Alcohol

New study links light consumption to potential disease protection in adults over 40

Oct 31, 2022