Anti-Party: Nicole Scherzinger’s New Wine Is Not the Life of the Party

The Pussycat Dolls star and Masked Singer judge hopes her antisocial-gathering Washington Grenache-Syrah blend will not be served at parties

Anti-Party: Nicole Scherzinger’s New Wine Is Not the Life of the Party
Party for one: Nicole Scherzinger enjoys a bottle of Anti-Party wine. (Courtesy of Nocking Point Wines)
Apr 1, 2021

Singer-songwriter Nicole Scherzinger is used to attracting crowds. So you might be surprised to learn that the Pussycat Dolls legend and Masked Singer judge has introduced a wine that encourages fans to just stay home. Scherzinger's Anti-Party is a 50-50 blend of Columbia Valley Grenache and Syrah made by Washington's Nocking Point Wines. “With the world still very much fighting coronavirus, I wanted to provide some conscientious libation while we remain in various stages of stay-at-home orders across the country,” Scherzinger said in a statement.

Per Nocking Point co-founder Andrew Harding, planning for the brand started in fall 2020 after he was introduced to Scherzinger through retired NFL pro and Nocking Point strategic advisor Lonie Paxton. “Tastings and Zoom sessions really began ramping up in mid-November,” Harding explained via email. “We’ve really been consistently collaborating [with Nicole], from tasting, blending, selection and label creation for around six months.”

Nocking Point, which is no stranger to celeb wine partnerships, homed in on Scherzinger’s wine tastes, starting with a 100 percent Grenache and working with the singer to arrive at the final blend. “Nocking Point wines always have a story behind the label,” said Harding. “Anti-Party is 100 percent Nicole Scherzinger.”

According to Harding, the idea for an antisocial-gathering wine came up naturally during the planning process. “The pandemic and its social impacts are ubiquitous,” he observed, “so I think it just came down to addressing the most current and prevalent conversation being had in America and internationally.” Harding hopes the wine will enhance inclusivity during a period of isolation. It’s a similar sentiment to Scherzinger’s: “For me, red wine has always instilled a sense of connection, being in the moment and bringing people together,” she said. “Over the last 12 months, whether it’s been home alone on the phone to my girls, just me and my boyfriend, or a small family gathering, there’s always been a glass of red wine in my hand.”


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